Background
Agnes Edem Bassey (Ph.D) is a Researcher and Lecturer at the Department of Marketing in University of Calabar,Calabar Nigeria. She has keen interest in research, marketing communication, Social marketing, social media marketing, Digital marketing and related fields.She is a member of the National Institute of Marketing of Nigeria (NIMN), Nigerian Institute of Public Relations (NIPR), Institute of Customer Relationship Management (ICRM).